Embody Announces Strategic Partnership with Google Cloud to Power the Future of Immersive Audio in Games

Sunnyvale, CA – August 19, 2025 – Embody, the AI company transforming immersive audio for games, music, and extended reality (XR), today announced a strategic partnership with Google Cloud to deliver personalized immersive sound at scale for the world’s most iconic games. This partnership accelerates Embody’s mission to make hyper-personalized spatial audio a core part of how players experience the world’s biggest games.

The partnership enables Embody to harness the scale and performance of Google Cloud’s infrastructure, unlocking fast, cost-efficient, and globally available personalized sound experiences across platforms. From AAA titles like Call of Duty: Black Ops 6, Call of Duty: Warzone, The Witcher 3: Wild Hunt, Final Fantasy XIV and Cyberpunk 2077 and now to the beloved multiplayer world of Sea of Thieves, Embody is proving that hyper-realistic audio is no longer a niche feature—it’s essential to immersion.

“Sound is the emotional core of every game, and we believe it should be personal,” said Kapil Jain, CEO of Embody. “With Google Cloud, we’re scaling our AI-powered sound personalization engine to meet the demand of millions of gamers around the world.”

At the core of Embody’s technology is the Immerse AI Engine, which transforms any standard pair of headphones into a precision‑tuned immersive audio system—calibrated to each player’s unique anatomy and to the creative vision of each game. From just a short video of a player’s head and ears, Immerse uses two proprietary deep neural networks to generate a personalized spatial audio profile (HRTF) that captures how they—and only they—hear sound. First, a 3D Reconstruction Neural Network creates a highly accurate 3D model of the player’s ear geometry. Then, the Acoustics Scatter Neural Network simulates the ear’s unique acoustic scatter signature using Boundary Element Method (BEM) physics—a level of physical modeling rarely seen in consumer audio.

The Immerse profile is then enhanced with adaptive headphone EQ, camera‑based head tracking, and spatial sound fields custom‑designed for every title—aligning gameplay dynamics and the visual world with hyper-personalized sound. Powered by Google Cloud GPUs, Immerse performs billions of nonlinear calculations in real time—making every personalization, from individual HRTFs to game‑specific sound worlds, accessible in seconds.

The news was shared as part of Google Cloud’s latest industry update on “living games”—read the full announcement from Google Cloud here: “Level Up: How Our New Partners Are Building the Next Generation of Living Games”

About Embody

Embody is an AI technology company pioneering personalized spatial audio across gaming, music, and XR. Its flagship product, Immerse™, uses advanced 3D neural networks and machine learning to create a unique sound experience for every user. Trusted by studios behind the world’s most iconic AAA games, Embody is redefining what immersion sounds like.

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