Sunnyvale, California — October 24, 2025

Embody, the leader in AI-powered spatial audio personalization, is pleased to announce a strategic collaboration with Mercedes-Benz to pioneer the next generation of personalized in-car sound experiences.

This partnership marks Embody’s strategic entry into the automotive industry, extending its innovation in spatial computing and AI engine from gaming and media into the intelligent cabin environment. Together, Embody and Mercedes-Benz are defining how personalized spatial audio can set a new benchmark for luxury, comfort, and immersion on the road.

Mercedes-Benz has long set the standard for automotive innovation and excellence. Through this collaboration, Embody’s Personalized Spatial Audio System will demonstrate how AI can be harnessed to create sound that adapts naturally to each listener — transforming the cabin into a deeply personal auditory space.

At the heart of this system are three key AI engine components:

• Personalized HRTF Creation (AI Model)
  Embody’s proprietary AI model generates individualized Head-Related Transfer Functions (HRTFs) from facial geometry captured by an interior camera. This one-time personalization process ensures that every driver and passenger hears spatialized audio that precisely matches their unique auditory profile.
  
  
• Real-Time Head Tracking (ML-Driven Spatial Engine)
  The Spatial Engine uses machine learning to dynamically adjust audio rendering based on head movement, maintaining accurate spatial positioning even as the listener moves. The result is a stable, lifelike soundstage that remains anchored in front of the listener.
  
  
• Acoustic Scene Optimization (AI Tuner)
  Embody’s AI Tuner analyzes cabin context — including seating position, speaker configuration, and content type — to intelligently optimize the acoustic field. This ensures pristine imaging and consistent immersion for any listening scenario.
  
  

By integrating Embody’s spatial personalization AI engine, Mercedes-Benz continues its legacy of engineering leadership — demonstrating how artificial intelligence can extend beyond performance and safety into the emotional core of the driving experience.

The system architecture enables scalable integration across vehicle zones and future models without modification to the core software stack, offering a flexible path to deploy advanced personalization throughout the cabin.

This collaboration represents a shared vision: to create vehicles where sound becomes intelligent, adapting to the individual and enhancing the journey through every note, voice, and ambient detail.

The partnership between Mercedes-Benz and Embody signals a new era in personalized in-car experiences, where spatial audio is both perceptually authentic, contextually aware, and delivers the ultimate audio experience for Mercedes-Benz customers.

At Embody, we believe that the future of sound is personal — powered by AI, shaped by individuality, and designed for the moments that move us.

With Mercedes-Benz, that future is now on the road.